Brief: The approach with the Snapchat RFP was to throw concepts at the wall, and see what sticks. Having been given complete creative freedom with little to no other design direction, this seemed like the best approach.
As a result we presented ideas that represented a broad range of aesthetic direction. This allowed Snapchat to take what we had thrown out there and pick and choose elements of those designs that they prefered. After 10 rounds of design revisions they had narrowed our concepts down and we won the project.
Project Location: Venice Beach California
Project Status: Sold and Installed
Materials Used: Baltic birch plywood with a clear satin finish, #2 common white oak with a clear satin finish and custom yellow gradient, Cold rolled steel with standard RAL Yellow powder coat.
Baltic birch plywood
Manufactured in Los Angeles
Designs, pricing, shipping methods and renderings produced by Andrew Greenbaum in collaboration with MASH Studios
To learn more feel free to contact me at firstname.lastname@example.org