LA City Street
Lighting Competition
This project was a submission to a competition held by the LA City Street Lighting Bureau. The goal was to create a module street light design that could scale in functionality. Meaning if a local bureau wanted to install solar panels, they could do so. If they wanted to add electric car charging capabilities? They could do that too.
My role as creative director and lead designer was to manage compliance with the submission requirements, create our proposal strategy, execute our proposal strategy, and engineer and design each module.
ROLE
Creative Director and Lead Designer 🎨
TEAM
ACLA
YEAR
2019
SCOPE OF WORK
Creative Direction
Industrial Design
Rendering & Deck Design
A modular design system.
With universal mounting points,
and easy quick connect wire runs.
The Baseline Configuration
Stamped sheet metal filler panels.
Event mood lighting
Color-changing LED mood lighting to help communities celebrate events.
Electric car charging ports
Anticipating the future needs of urban transit.
Modern Day Wayfinding
A modern take on a largely ignored part of our urban experience.
All sorts of modules
All sorts of possibilites